If you run a vehicle wrapping business, you may well outsource the job of printing your vinyl, as industrial scale printers are often not worth the price of investment for smaller companies.
Whatever your reasons, you likely do want to know how much should you pay for your vinyl graphics, what’s a good price, and what affects the cost of outsourcing your vinyl graphics.
In this article we will detail how much it costs to outsource your printing needs, the average cost of materials and the factors that affect how much you pay.
Average Material Price
The cost of printed vinyl graphics in the UK can vary based on several factors, including design complexity, size, material quality, and location.
Here is a rough estimate of the price range you might expect to pay per square meter for vinyl graphics in the UK:
Basic Vinyl Graphics (Simple Designs):
For standard vinyl graphics with simple designs, you can generally expect to pay around £15 to £30 per square meter. This price range typically includes standard vinyl material and digital printing.
Mid-Range Vinyl Graphics (Moderate Complexity):
Graphics with moderate complexity, including multiple colours and some intricacy, might fall in the range of £30 to £60 per square meter. This range accounts for the use of higher-quality vinyl material and more detailed printing.
Premium Vinyl Graphics (Complex and High-Quality):
If you require high-resolution graphics with intricate details and premium vinyl material, you may need to budget between £60 to £100 per square meter. These premium graphics are often used for vehicle wraps, storefront displays, or high-impact promotional materials.
Specialty Graphics (Custom Finishes and Features):
Graphics with special finishes, such as metallic, reflective, or textured vinyl, can cost even more, ranging from £100 to £200 or more per square meter. These graphics are ideal for creating unique and attention-grabbing visuals.
For more specific costs you can refer to the vinyl graphics pricing on the Raccoon Store.
The pricing calculators on each product page allow you to quickly and easily generate the exact price to print and ship your vinyl graphics.
Factors Affecting the Cost of Outsourcing Vinyl Graphics Printing
Several factors can influence the cost of outsourcing vinyl graphics printing. Understanding these factors can help you make informed decisions and find the best value deal for your money:
Design Complexity
The complexity of your vinyl graphic design plays a significant role in determining the cost. Intricate and detailed designs with multiple colours and intricate patterns will require more ink and printing time, driving up the cost. Simple designs, on the other hand, are usually more cost-effective to print.
Size and Quantity
Larger graphics and a higher quantity of vinyl graphics will naturally cost more to print. The size of your graphics may also affect the type of printer required for the job, impacting costs. Many printing companies offer volume discounts, so ordering larger quantities can often lead to lower per-unit costs.
Vinyl Material
The type and quality of vinyl material you choose can affect the cost. Premium vinyl materials with features like UV resistance, durability, or special finishes may be more expensive than standard options. Discuss your requirements with the printing company to determine the best vinyl material for your needs and budget.
Printing Technology
The printing technology used can also impact costs. Some printing methods, such as digital printing and eco-solvent printing, are more cost-effective for smaller quantities and custom designs. Large format or screen printing might be preferred for certain applications, but they can be more expensive due to setup and materials.
Colour and Ink Usage
Full-colour graphics will typically cost more to print than single-color or two-colour designs. Additionally, the type of ink used, such as solvent-based, latex, or UV-curable inks, can influence costs. Discuss colour choices and ink options with your printing provider to find a balance between quality and budget.
Finishing and Installation
If you require additional services like laminating, cutting, weeding, and installation, these will add to the overall cost. Some printing companies offer these services as part of a package deal, while others may charge separately. Ensure you have a clear understanding of all the services included in the pricing.
Turnaround Time
Urgent orders or tight deadlines may incur rush fees. If your project requires a quick turnaround, be prepared to pay extra for expedited services. Planning ahead and providing ample lead time can help you avoid these additional costs.
Printing Company Location
The location of the printing company can affect costs due to varying labour and operational expenses in different regions. Consider both local and international printing providers, but keep in mind shipping costs and delivery times when outsourcing overseas.
Quality and Reputation
Established and reputable printing companies often charge higher prices for their services. However, their experience and track record will ensure a higher quality product and a smoother overall experience. Balance cost with the reputation and reliability of the printing company.
Getting Quotes and Comparing Costs
To determine the cost of outsourcing your vinyl printing needs, it's essential to request quotes from multiple printing companies. Provide them with de tailed specifications of your project, including design files, size requirements, quantity, and any special requests.
Once you have received several quotes, carefully compare them to ensure you're getting the best value for your needs. Consider not only the total cost but also the experience of the company, quality of materials, printing technology, and additional services included in each quote.
Remember that the cheapest option may not always be the best choice, especially if it compromises the quality and durability of your vinyl graphics. Balancing cost with quality and meeting your project's specific requirements should be your ultimate goal.
So, how much does it cost?
Whilst you can look at price averages, the cost of vinyl graphics printing can vary widely depending on several factors. By understanding these factors and obtaining multiple quotes from reputable printing companies, you can make an informed decision that aligns with your budget and project requirements.
If you are looking for a good place to start, have a look at the vinyl graphics pricing on the Raccoon Store, or shoot us a message, we’ve been printing on vinyl for almost 30 years, and we are more than happy to help you.