First impressions are extremely important in business, so it's best to start things on a high note. The reception area serves as the gateway to your organisation, making it the perfect opportunity to make a positive and lasting impression on visitors and clients.
With a bit of time and planning, you can design a reception area that reflects your brand identity, creating a welcoming and professional space that aligns with your company's values.
In this article you will learn how brand identity, consistency, signage, furniture and collaterals coalesce to create an impactful branded reception area.
Understanding Your Brand Identity
Before embarking on the design journey, it's crucial to have a clear understanding of your brand identity. This will serve as the foundation for the design choices you make.
Consider your brand's values, personality, and target audience. Are you a tech-forward company, a creative agency, a traditional corporate firm? What do you stand for? What are your brand ethics?
Understanding your brand's essence will guide the design decisions and ensure consistency throughout the reception area.
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To create a cohesive and recognisable brand experience, it's essential to incorporate consistent visual elements in the reception area. Start with the basics – your brand's logo, colours, and typography.
Display your logo prominently at the reception desk or on a feature wall visible from the entrance. This instantly establishes brand recognition and sets the tone for visitors.
Next, infuse your brand's colours throughout the space. Consider using them on the walls, furniture, accent pieces, or even in the choice of upholstery.
The colours should harmonise with your brand's visual identity and evoke the desired emotions. For example, if your brand is energetic and dynamic, bold and vibrant colours can be used, whereas muted tones may be suitable for a more sophisticated and refined brand.
Typography is another crucial element to consider. Extend your brand's typography to signage, displays, and written communications in the reception area.
Consistency in typography reinforces brand recognition and creates a unified visual language. Select fonts that reflect your brand's personality – whether it's modern and sleek or classic and elegant.
Branded Signage and Displays
Strategic placement of branded signage and displays in the reception area can reinforce your brand identity and convey important messages to visitors.
Here are some key considerations:
- Start with a visually striking welcome sign at the entrance. This can include your company name, logo, and a warm message that sets a positive tone. The welcome sign should be designed to grab attention and create a memorable first impression.
- Consider creating a display that showcases your company's mission statement or core values. This can be placed in a prominent location where it catches the eye of visitors. Displaying your mission statement or core values demonstrates your brand's purpose and commitment, giving visitors insight into what your company stands for.
- Digital screens can be powerful tools for conveying brand messages and showcasing your company's achievements. Use these screens strategically to engage visitors in an interactive brand experience, displaying branded content such as videos, testimonials, or case studies.
Furniture and Décor
The choice of furniture and décor in the reception area plays a significant role in creating a branded environment.
Here are some tips to consider:
- Design a reception desk that stands out and reflects your brand's aesthetics. It should be a focal point that catches the eye upon entering. Consider incorporating unique shapes, materials, or finishes that align with your brand's personality. For example, if your brand is known for its innovation, consider a reception desk with a futuristic design.
- Create a comfortable seating area for visitors, reflecting your brand's style and values. Select furniture that is not only visually appealing but also comfortable and functional. Incorporate your brand's colours and materials in the upholstery and cushions to tie the space together. These branded elements create a sense of cohesiveness and reinforce your brand's visual identity.
- Artwork and décor provide opportunities to infuse your brand's personality into the reception area. Select artwork, wall decals, or sculptures that align with your brand's visual identity. They can be used as focal points or accent pieces to spark conversations and convey your brand story. For example, a technology company might choose to display abstract digital art, while an environmentally conscious brand might incorporate nature-themed artwork.
Branded Collateral and Materials
Providing branded collateral and materials in the reception area offers visitors a tangible connection to your brand.
Make sure you:
- Design informative brochures or leaflets that showcase your company's products, services, or achievements. These materials should align with your brand's visual identity and contain compelling content that communicates your unique value proposition. Display them in a well-organized and easily accessible area for visitors to pick up.
- Ensure that your reception area has a supply of branded business cards. These cards should feature your company logo, contact information, and key messaging. Business cards provide a professional and convenient way for visitors to remember your brand and reach out for future engagement.
- Consider offering small branded promotional items as a takeaway for visitors. These can include items like pens, notepads, or USB drives. Branded promotional items serve as useful reminders of your brand beyond the visit and can help keep your brand top-of-mind.
What are my next steps?
Designing a branded reception area goes beyond aesthetics; it is an opportunity to create a memorable visitor experience that reinforces your brand's identity and values.
By understanding your brand's identity, incorporating consistent visual elements, strategically placing branded signage and displays, selecting furniture and décor that reflects your brand's style, and providing branded collateral and materials, you can create a reception area that leaves a lasting impact.
A well-designed and branded reception area sets a positive tone, reinforces your brand's identity, and contributes to building strong relationships with visitors and clients.
Looking to overhaul the office? Check out our Ultimate Guide to Office Branding to learn how to create a branded office space that enhances employee morale, improves productivity, and leaves a lasting impression on clients and visitors.